CLIENT: CITY CASH
App Brand & Design
New app concept had backing but no app. I designed app screens, along with app logo, custom icons and provided copywriting for the user interface. Additionally, a slide deck and landing pages were designed to secure funding of $80K for initial development.
THE PROJECT
Contributions and Results
Logo design
Brand strategy and Identity design
Screen design/UI design
Onboarding illustrations
Presentation design
Landing page design
Copywriting
As part of the Freeways team, I designed, developed and tested the CityCash app prototype. This included the CityCash identity design for MVP, along with multiple app screens and onboarding design. As part of the team, I mapped out and tested product functionality, created mock-ups, prototypes, and assets to hand over to programmers for development.
I also designed and tracked data from landing pages at the earliest stages of the app design. I wrote copy for presentation decks to help convince investors to come aboard for 2 initial MVP stages, securing over $80K in funding.
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