Brand Refresh & Web Design

CLIENT: AVYRE

Avyre is a growing consultancy in the digital asset management/product information and digital shelf management space (B2B). They needed an overhaul to their visual identity as well as brand story and strategy.

With brighter, bolder color palette and some unifying design elements (like the data swirl that represents how they tame data), they now have a visual identity that resonates with their clients and stands out in their industry.

New site design that showcases the high-tech expertise of the company

avyre business card and letterhead design

BUSINESS COLLATERAL

POWERPOINT DESIGN

THE PROJECT

Contributions and Results

Logo redesign & brand refresh
Web design & full development in WordPress
Development for SEO/accessibility
Social media design for LinkedIn
PowerPoint templates and Presentation Designs
Corporate templates and kits
Copywriting, editing
Customized icons & illustrations

Before the redesign - old, dark, non-distinctive and dated design that doesn't clearly tell visitors where they are

Avyre wanted to retain the essence and recognition of their original logo. By refining the proportions and removing the circle behind the "A", the logo becomes more cohesive. Additionally, by flipping the direction of the crossbar to point forward and handshake with the "v" it gives it forward motion, while symbolizing the partnership and customer focus they have in their DNA.

WEB SITE

Starting in Figma, the site was designed and approved for development. We worked on copy and messaging concurrently with the buildout. The site was developed in WordPress so it could be more easily managed by their internal stakeholders, creating a foundation for future content development (currently in progress), such as case studies and deeper detail on each product, lead generation and a home for long-form thought leadership videos and articles.

See the OCD website at avyre.com

Visit Avyre

AFTER REDESIGN

BEFORE REDESIGN

SOCIAL MEDIA

Created Figma templates for their LinkedIn social media, designed specifically so their internal marketing team could easily create consistent post graphics, which are often text-heavy.