THE PROJECT

Learning by doing

• Art Direction

• Storyboarding

• Illustration

• Animation/Motion Design

• Sound Design

• Editing

Bringing my own idea to life through a 30 second explainer video, helped me gain a deep understanding of working with a client's vision to tell their story through long-form animation. Through storyboarding, design and illustration for motion, animation and motion design, sound design, and editing, I followed the given brand guidelines, client brief, and the voiceover script to shape the visuals and style of motion.

Working from a brief, I started with an animatic, to test out my concept in order to start design boards for each key shot using a scratch voice over (literally my scratchy voice!) and testing a music selection.

Next was creating style boards and putting them together in a boardomatic so I had all of the graphics and a plan for how to connect each shot to the next.

Finally, was working through the animation, getting the sound and voice over to work together, then refining animation and timing so it fit to exactly 30 seconds.